CMYK is made up of four colors: ‘C’ cyan, ‘M’ magenta, ‘Y’ yellow and ‘K’ black. When printing four color process, each color is put on the paper separately, and then layered. If you zoom in on a printed image you will notice half-toning or little dots of color layered over one another. As a […]
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Signage
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Confucius Says…
by dawn-admin onConfucius: “Choose a job you love, and you will never have to work a day in your life.” At Signarama we have a passion for signs. Our team of designers, sales and production are always challenging eachother with new and innovative ways to build signs. We have round table discussions on how to create and […]
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Sign Language
by dawn-admin onPrior to owning Signarama, I worked in the Telecommunications, Audio/Video, Security and Fire Alarm Industries. What I discovered is every industry has its own language. While the terminology and acronyms make perfect sense to those employed in the discipline, customers are not always aware of what things are called and may often ask for something […]
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Signarama’s Newest Addition: The CNC Router
by dawn-admin onOur CNC Router is a new addition to our arsenal of machines and will be delivered in the beginning of February. What is a CNC Router, you ask? CNC (Computer Numerically Controlled) routing is a clean, crisp production method for cutting wood, plastic and metal for both interior and exterior displays. We can combine endless […]
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Can You Match This Color?
by dawn-admin on“Can you match this color?” This simple question can wreak havoc in our shop. Yes, we have talented graphic designers and we have printers and tools to match colors. So why does this simple question cause me to grimace and our graphic designers to hide behind their computers? Color matching is an art that takes […]
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How to Utilize Window Graphics for Your Small Business
by dawn-admin onOn your commute to work, you probably drive by hundreds of businesses, but how many of them really stand out to you? Sometimes all it takes to catch the attention of a potential customer is a clever sign. Whether this means creating a bright, eye-catching banner, or one with a witty phrase, there are plenty […]
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The Influence of Color on Memory
by dawn-admin onAccording to the Malaysian Journal of Medical Science, color is thought to be the most important visual experience for humans. Color can be used in marketing in a variety of ways and is a key component to creating signage that stands out. With an ability to increase brand recognition by up to 80 percent, color […]
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Designing a Sign: The Basics
by dawn-admin onWhether you are a new business owner or one looking to bring a fresh perspective to your store, designing a great sign is an important step towards attracting customers and increasing business. When deciding what type of signs you need, follow these basic tips, then head to Signarama to get started! Before you get started […]
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Creating the Right Sign to Attract Employees
by dawn-admin onWhether you are looking to expand your small business or are a mom and pop shop looking for help during the busy season, the hiring process can be tough. Start off on the right foot with these great ideas for designing your next hiring sign. Placing the typical red sign in your window that says […]
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A Recent U.S. Supreme Court Ruling and What it means for the Signage Industry
by dawn-admin onThe U.S. Supreme Court heard its first case on sign protocol in more than 20 years this June. The case, Reed v. Town of Gilbert (Ariz.), began with the use of temporary signage by an Arizona church. The town of Gilbert’s sign code limited the size of and length of time that the church’s temporary […]
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Don’t Be a Square!
by dawn-admin onDon’t be a square; think outside of the box when it comes to your signage! Unique and interesting signage can grab attention from a far and near. Successful signs don’t hold back. They are huge, bright, 3-dimensional and aren’t too shy to stick out in their environment. Don’t be afraid to play with contrast, context, […]
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